Harvard Business School Adopts Mara Group As African Case Study
Mara Group, a pan-African conglomerate, is now among the business cases studied at Harvard Business School (HBS), alongside other international corporations like Amazon, Apple and Sephora. Harvard Business School Adopts Mara Group
Mara’s case is now officially part of the HBS curriculum and was read for the first time on Friday 28th February in the presence of Mara Group’s Founder, Ashish J. Thakkar, and an audience of over 150 HBS students from more than 40 countries.
The Mara Group business case, which was written by Harvard Professor Eugene Soltes and research associate Sara Hess, is one of the very few African businesses to be included in Harvard’s Executive Education Program, arguably a testament to the greater depth in which Western markets are looking at Africa as an exciting frontier market, with huge potential for investment and growth.
In a phone conversation with the writer, Mara Group founder, Ashish J. Thakkar confirmed that the Mara Group case study now forms part of HBS’ ‘Program for Leadership Development’.